Google has several pages dedicated to SEO, and you should definitely start there since they’ve shaped the field for the past 10 years.
SEO can be a confusing business and you may be unsure that your specialist is actually helping your website. The following are some good things to keep in mind to be sure that you’re getting your money’s worth from your employee.
If you consider how frequently search engines are changing the way pages are ranked and indexed, you’ll realize that an SEO expert who has been successful for many years has had to adapt multiple times. Perhaps a less experienced client has a few great examples, and charges a lower price. They may be a great choice, but the simple fact is that they haven’t been around long enough to prove that their techniques will last. Be sure to examine a consultant’s website thoroughly and take a close look at their portolio to be sure they have proof of their success. But be aware that this also works in reverse; if a SEO expert had great success five years ago but none recently, they may be behind the current experts.
Keep in mind that online marketing–much like anything else–is constantly changing. Just as a poster will eventually fade, websites, SEO and blogs will use their relevance over time. Its important to stay up to date on all the latest online trends to keep your website as prominent as possible. For example, just recently Google changed their search engine algorithm.
This has caused a minor rift in the online marketing world, as website rankings are being shuffled about based on the new rules. During these times of change, professional SEOs are scrambling to learn the exact changes and how best to adjust to the new rules. If you’re hoping to design and/or promote your own website, make sure you have the time to research best practices.