Legal Marketing Agency has taken a firm stance: law firms need internet marketing. Legal professionals risk missing the tremendous herds of potential clients who use search engines to find their legal services. Launching a website isn’t enough; the attorney’s website and firm must market themselves online to outpace the competition and reach people are looking for your website among competing sites. Legal Marketing Agency’s years of experience working with legal professionals has given us expertise in this process and provided plenty of results.
Your law firm website can’t be an uploaded version of your legal brochure anyone. Successful legal websites require a marketing agency which performs two essential tasks for their web presence to be effective: the website must undergo search engine optimization to gain sufficient traffic to be profitable; the legal website should provide compelling and informative content which persuades the client to contact your firm
Legal Marketing Agency accomplishes these tasks through the following means:
Search Engine Optimization (SEO) – Search engine optimization is a set of techniques which draws the attention of search engines thereby increasing web traffic, improving search engine ranking and reaching more potential clients. The law firm marketing search engine optimization team incorporates industry leading SEO strategies into their internet law marketing campaigns. The legal SEO specialists collaborate with our web legal content production team to ensure your videos, podcasts and blogs come before the eyes of potential clients. Informative Web Content – Legal Marketing Agency insists on providing customized videos, blogs and podcasting material for your website. No generic material passes through our inboxes or outboxes. Engaging material which conveys the specialty of your law firm. Two out of every three web users who enter a law firm’s website exit within 30 seconds, usually to a competing legal service’s company. Legal Marketing Agency has worked with legal industry professionals for almost a decade, so we know specifically the type of information which keeps visitors on your law firm website and methods of differentiating you from the competition.
Blogs, Videos, Podcasts and More – Building an engaging law firm website with search engine optimized legal content is the first step in a successful law firm internet marketing campaign. The next step? Setting-up blogs, producing videos, publishing podcasts and reaching users on social media.
Finding an good online marketing company can be difficult, especially because the industry is relatively new and the barrier to entry is so low. Anyone can create a website that claims to provide internet marketing for lawyers, but how do you separate the charlatons from the companies with real talent and experience. A great way to start is by taking a look at the company’s portfolio and experience. Did the company grow alongside major search engines like Bing, Google and Yahoo? Has it adapted several times to the changing online marketing strategies and does it have a proven track record of success? A company that has lasted through the years knows how to market your legal services website effectively and efficiently at an affordable price today, and will know how to adapt to the ever-changing circumstances of online marketing tomorrow.
Currently, law firms just cannot ignore the nearly limitless benefits of online marketing. As listed above, there are many, many ways to add new content to your website. This new content is essential not just for improving consumer outreach, but also for strengthening relationships with existing clients and influence in your community. For any law firm looking to remain relevant in the current legal market, it is essential to invest resources in your online presence.